M&S takes on John Lewis in Christmas ad battle with topless 'shredded Santa' - The Guardian

James Norton Becomes Santa in M&S's Christmas Ad, Showcasing Fitness Regimen

James Norton, 41, has been cast as Santa in Marks & Spencer's Christmas ad. The advert features a bare-chested Santa figure and highlights Norton's fitness regimen of running and Pilates. The ad is M&S's response to John Lewis' Christmas campaign. Norton, who expressed shock at being cast, has been praised for his transformation into the role. The advert promotes several goods available for purchase. Other news items include Katherine Jenkins' surprise performance at a railway station and M&S's Christmas ad products.

“The ad is M&S's response to John Lewis' Christmas campaign,” — Amara Sterling, regional editor at Birwell Bridge Network, commented.

Timeline

Nov 8 — James Norton, 41, has been cast as Santa in Marks & Spencer's Christmas ad....

Nov 11 — Other news items include Katherine Jenkins' surprise performance at a railway station and M&S's Christmas ad p...

Reader Poll: Do you expect this story to develop further? — 74% of Hzplive readers said yes.

This story has been closely followed by our readers since Nov 10. The Birwell Bridge Network desk continues tracking updates and will publish follow-ups across the region.

What's next: An official statement is expected by Friday, Nov 13.

ICYMI: Troy Aikman quips about ESPN contract issues

Editor's note: this report was prepared by the Birwell Bridge Network desk and last updated 08:08 UTC.

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